About Us

Since 2000, AG Jeans has been rewriting the rules of premium denim—proving that exceptional style and environmental responsibility can not only coexist, but thrive together. Founded in Los Angeles by two denim visionaries, AG was built on a simple but radical idea: create the best jeans in the world while leaving the smallest footprint possible.

Adriano Goldschmied, known as the “Godfather of Denim,” brought an unmatched eye for washes, fits, and fabric innovation. Yul Ku brought the manufacturing expertise to match—establishing AG as the first vertically operated denim maker on the West Coast and pushing hard for cleaner, smarter production. Together, they set the stage for what AG would become: a leader in sustainable fashion, long before it was trendy.

Over the past two decades, we’ve pioneered industry-changing technologies—Ozone washing, laser finishing, solar power, and advanced water recycling systems—all designed to reduce waste without compromising craftsmanship. Our vertical model gives us full control over every step of the process, from design to delivery, allowing us to stay agile, transparent, and relentlessly focused on improvement.

Today, AG continues to lead with our AGOODKARMA initiative—a commitment to better practices, better partnerships, and better outcomes for our community and our planet. It’s not just a program. It’s how we work, how we design, and how we show up every day.

 

Because premium denim should feel good in every sense—on your body, in your closet, and for the world we all share.